3 Years. 14,764 Customers Acquired.
$12.6M total revenue generated.
I work with founders and CMOs who want predictable profitability and continuous scaling from their paid traffic funnels
Featured Clients
Most teams are convinced they already know the problem.
Meta stopped working. Google is unpredictable. The funnel is “tapped out.” Those explanations are comforting. They are also usually wrong. Growth does not fail because of traffic.
It fails because no one owns conversion performance end to end.
My Services
I specialize in using data to engineer more profitable paid traffic funnels
Funnel Audit/Rescue
If your funnel is stagnating, declining, or refusing to break through a ceiling, I can diagnose the problem(s) and create a plan your team can implement immediately. (Must be running at least $20k/mo in traffic)
Best fit: you need clarity quickly.
Fractional CRO
Fully integrated with your team, I will copy-chief, collaborate with creative and media buying teams, and make your funnels more profitable within 90 days.
Best fit: you want an operator, not a consultant.
Storyboard VSLs
Using Draw.io, Miro, and experience from 8 years as a VSL copywriter in high-competition niches, I create visual-first, narrative based copy that converts to paid traffic.
Best fit: you have traffic, an offer that sells, and the current story is not doing the heavy lifting.
MEET THE CEO of himself (my parents are the co-founders)
Hey, I'm Dan!
I started working as a copywriter for Money Map Press, where I wrote some of the top performing advertorials for several offers.
Today, I work with established businesses that are looking to scale their existing offers or launch new offers.
To do that, I've developed my own unique methodology for launching an offer from scratch, and I've used it to grow several offers from $0 to 7-figures in sales with positive ROAS. I call it the "Less Dumb Launch Method"
Performance marketer with 8 figures in client revenues
Pioneered AI-Based CRO Workflows for a $25M Agency
Top advertorial copywriter at Money Map Press
— TESTIMONIALS —
What Our Clients Say About Us
Dan did an amazing job helping us put together a marketing campaign for a new offer. He brought some unique angles and ideas to help the campaign stand out, and his copywriting was top notch as well. He brings a lot of marketing savvy to the table and I highly recommend working with him.
— Patrick Stiles
CEO, Vidalytics
...Dan took a look at our advertising and saw that our current campaign wasn't driving the right audience to our offers. He suggested a small tweak that totally turned the entire campaign around and we started getting more qualified leads faster than ever before...
— Den Lennie
Founder, denlennie.com
We sought out Dan's expertise to create a brand strategy for our current market and wanted to work with him to expand into new ones. Our conversations and the analysis that he did helped us effectively and completely differentiate ourselves and decommoditize our product. I would absolutely recommend working with Dan.
— Rizwan Chowdry
CEO, Cenmed Enterprises
Featured Projects
Working with long running projects, with high stakes and real outcomes, I've been able to generate $12.6M in revenue from $3.6M in adspend over the past 3 years.
Offer: 2023/2024
2023
3,383 buyers
$890K front-end revenue
$950K back-end revenue
$462K ad spend
1.7 Gross ROAS
1.27 Net ROAS
$135 CPA
$237 AOV
2.3% funnel conversion
9.6% LP conversion
27% order page conversion
36.24% call booking rate
2024
4,484 buyers
$1.5M front-end revenue
$2.5M back-end revenue
$1.09M ad spend
1.45 Gross ROAS
0.97 Net ROAS
$265 CPA
$302 AOV
1.55% funnel conversion
6.59% LP conversion
24.16% order page conversion
44.28% call booking rate
Offer 2: 2024/2025
2024:
Number of buyers: 1275
Front-end revenue: $289K
Back-end revenue: 254,582
Total ad spend: 257,059
AVG Gross ROAS:1.12
AVG Net ROAS: 0.88
CPA 211.53
AOV : 221
Overall funnel conversion rate 1.5
LP (Landing Page) conversion rate:6.19
Order page conversion rate:23.97
Call booking rate (% of buyers who booked):38.43
2025:
Number of buyers: 3499
Front-end revenue: 1,062,241
Back-end revenue: 2,273,750
Total ad spend:997338
Gross ROAS: 1.09 Net
ROAS: 0.89
CPA (Cost Per Acquisition): 4.53
AOV (Average Order Value): 197
Overall funnel conversion rate: 1.23
LP (Landing Page) conversion rate:4.53%
Order page conversion rate: 28.46%
Call booking rate (% of buyers who booked): 59.32
Offer 3: 2025
Number of buyers: 2123
Front-end revenue: $985,816
Back-end revenue: $1,837,928
Total ad spend: $894,788
Gross ROAS: 1.10
Net ROAS: 0.93
CPA (Cost Per Acquisition): 421
AOV (Average Order Value): 318
Overall funnel conversion rate: 0.71
LP (Landing Page) conversion rate:3.77
Order page conversion rate: 19.20
Call booking rate (% of buyers who booked): 25.60
